Avant partner with Bastion Live!

Wed 11th Oct 2017 - 6:14am

We’re thrilled to officially announce our partnership with Bastion Live, a massively successful marketing, communication and advisory team.

This investment from Bastion comes at a time where Avant is growing rapidly and this deal will help us to grow even further through real growth of our organization, staff and players by offering meaningful opportunities both while competing professionally and after they retire from gaming.

Ben Sellenger, the Executive Director of Bastion Live had this to say:

“At a time where millennials are moving away from traditional media, cutting cables, blocking pop-ups, using divergent media sources, streaming, torrenting and otherwise consuming content when, where and how they want it, there is no more effective platform to reach and engage deeply with this market segment globally than through esports.”

Wesley Collier, CEO of Avant Gaming said this on the deal:
“We are ecstatic about the partnership as Bastion has so much expertise in the sponsorship arena which will enable us to grow as a club, expand our content, compete in more international tournaments and attract more talent while also supporting our players who often sacrifice other career opportunities for the sport.”

You can read the full press release here:

We look forward to working closely with Bastion to take Avant even further in 2018 and beyond.


Bastion Collective is a unique group of communication agencies and advisory
businesses that work together - or individually - to help clients form meaningful
connections with their target audiences. It comprises integrated communications agency
Bastion Effect, sponsorship and activations agency Bastion EBA, government relations
and China advisory firm Bastion S&GO, reputation management company Bastion RM,
merchandising business Bastion Promote, creative content agency Bastion Stadium,
major initiatives business Bastion Live and research and insights agency Bastion
Latitude. For more insights into Bastion Collective check out or podcasts at